Zwift Cancels Smartbike & Trainer Hardware Plans

Zwift has just announced they're canceling their smart bike and smart trainer hardware plans, as well as laying off upwards of 150 people. Here's more details on what the move means for Zwift, Zwifters, and the greater indoor trainer/cycling industry.

Zwift issued a statement acknowledging the layoffs as well as the product line shifts in a statement, saying:

“Given the current macroeconomic environment, we have decided to scale back our hardware offering, pausing plans to launch a smart bike. As a consequence, Zwift has implemented difficult, yet important changes to the organisation of the business. We are grateful for the contributions of all those impacted and have done our very best to support them.”

As noted above in Zwift’s statement, they cited the current economic climate as a reason for putting the brakes on their hardware. This hardly comes as a surprise, especially for a piece of hardware that was destinated to appeal to the pricier end of the indoor cycling spectrum.

Further details here: https://www.dcrainmaker.com/2022/05/zwift-cancels-smart-bike-hardware-plans-announces-significant-layoffs.html

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