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Tim Cook Discusses The Past, Present, and Future of Apple | WIRED

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"It's hard to imagine life without Apple because my life has been wrapped up in this company...since 1998." WIRED Editor at Large Steven Levy sits down with Apple CEO Tim Cook for The Big Interview, revisiting his early years with the company, discussing where Apple is presently and where he hopes to take it from here.



Director: Efrat Kashai

Director of Photography: Matthew Caton

Editor: Katie Wolford

Host: Steven Levy

Guest: Tim Cook

Line Producer: Joseph Buscemi

Associate Producer: Paul Gulyas

Production Manager: Peter Brunette

Camera Operator: Joe Barnett

Assistant Camera: Travis Switzer

Sound Mixer: Ian Van Keuren

Production Assistant: Nathan Paul Sandoval

Post Production Supervisor: Christian Olguin

Post Production Coordinator: Ian Bryant

Supervising Editor: Doug Larsen

Assistant Editor: Billy Ward

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WIRED is where tomorrow is realized. Through thought-provoking stories and videos, WIRED explores the future of business, innovation, and culture.

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