The Keys to Running a Successful Pool Service Business

Our business success is often based on our skill level, how well we clean and maintain a pool, and how we deal with people. You are running a swimming pool "service" company, so that places you in the hospitality category in all respects.


A good way of visualizing this is to put yourself at the hotel check-in counter. How would you talk to the people in line? How good are you at solving problems for them? All of this comes into play when you run your pool service business, and developing good people skills is essential.


Treating your customers how you want to be treated extends beyond just the pool service company. It all boils down to relationships. How you want to be treated and how you treat others. Being successful means that customers will refer you to friends and family. One way to gauge your success is by looking at a pie chart of how you land new customers. If over 50% of that is referrals, you are winning.

People skills are essential because you are running a service business and are providing specific “work” in return for payment. You are not selling a product; the product is you and the service you provide. So, you will make mistakes, and customers will get mad. You will need to develop good people skills.

Good, solid business skills are essential. You are in business to make money and not just out there “spinning your wheels.” So, it would be best if you learned how to draw up a business plan that includes charging enough per pool so that you turn a profit. Service prices vary from region to region, so it is up to you to set the best price for your area.

In some cases, your people skills need to be better than your pool cleaning skills. Anyone can learn to clean a pool, but not everyone can handle customers.

Getting your finances in order is a fantastic way to get your business finances in order. A great resource I used successfully was the Dave Ramsey plan to become Debt Free myself. Learning how to run your finances is critical; you must manage your finances to manage your business finances.

Be an honest person. Being a person of Integrity takes a lot of effort. I was never taught the value of being open as a youngster, so I had to learn it as an adult. If you lie to your customers and they find out, your reputation will be damaged. And in the service business, your reputation is everything.

How we speak to other people is a reflection of our character. If you constantly use foul language in your conversation, your customers might lose respect for you—many, like myself, form opinions based on how you talk and carry yourself. Foul language is offensive to many people, and you won’t even know sometimes that you offended them as they are unlikely to say anything.


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