Strava Finally Responds

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It’s been two weeks since the Strava Fiasco™ began. Now it's time for Episode 2.

Strava decided to increase pricing at varying rates, up to doubling the price for some monthly users. This would apply to their most populous regions/countries, but ultimately to all users. Except, they didn’t tell anyone. Instead, they sent out a boilerplate renewal notice that your subscription was renewing at a higher rate. Meanwhile, when people checked what their renewal price was on the site, it’d show an incorrect lower price. This led me to ask Strava’s PR department what was going on, which triggered a Strava press release, which in turn led to me asking (again) what the actual listed price of Strava was (since it wasn’t listed anywhere). They refused to state it or answer. All of which basically blew up the internets, in both athletic and mainstream media. Got it? Good.

Fast forward to this week and Strava has finally made some changes. First, they updated a slate of pages across their site, making it easier to figure out what your new price will be. Second, they’ve posted an apology of sorts, albeit posted to a location you’ll likely never see. And third, as part of their new pricing page, they’ve seemingly violated a slate of EU laws around pricing and consumer rights.

In this vidoe, I’m gonna dig through it all, including checking Strava pricing in an absurd number of countries. So, let’s get started.

#Strava #StravaPricing #Cycling