New Wahoo ROLLR Spotted: A Quick Explainer

Wahoo has non-announced a new product over the past few day - the Wahoo Fitness ROLLR. Part roller, part Either way, whatever it is, Wahoo decided that secretive spy shots of a product quietly being tested by a low-level pro rider in a small European village would not be acceptable.

On paper, the only seemingly official thing is the name on the side: Wahoo ROLLR. Given it lacks the proper quantity of vowels, I’d have to assume it’s a correct and proper Wahoo name.

Now I reached out to Wahoo to see if they’d provide any sort of on-record answer to what we’ve seen. And indeed, Wahoo’s European head of Marketing, Louis Quinton, says “The Wahoo KICKR ROLLR is a new product we are developing and testing with the help of the UCI and the athletes participating in the Road world championship this year in Flanders. We don’t currently have a set release date for the final product but expect it to be in the later part of 2022”.

All product photos credit to: Leon van Bon, used with permission. https://www.instagram.com/leon_van_bon/

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