New Strava Features Announced: Woah...Finally.

Here's everything you need to know about Camp Strava, and the features that were just announced. Dive in, it's a good one!

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Strava has just announced a slate of updates at their annual Camp Strava event, where they show off a bunch of newness. This years event is the first time new CEO, Michael Martin, is at the helm, after starting back January - and he appears very keen to say ‘there’s a new sheriff in town’. And I’ll give them credit, their little 82 second teaser video is hilariously well done - it’s simply their CEO sitting there, reading mean social media comments…and agreeing to them!

In total, there’s a slate of things coming, some more concrete - and some a bit more fuzzy. Here’s the quick-hit list, and then I’ll dive into the nuances a bit more down below:

- Adding new family plan for up to four family or friends in a group (except, the pricing is TBD)
- Adding mobile app ‘Dark Mode’
- Adding night heat maps to show which routes are better/safer for night workouts
- Adding new quick edit feature to edit workout details
- Adding new "Athlete Intelligence" feedback, akin to basic coaching feedback on activities
- Adding "AI-Enabled Leaderboard Integrity” to sniff out improbable uploads

All of these things are coming from what Strava says is a revamped development process within the company, with them specifically saying its using an "updated design system, an initiative that is integral in driving a heightened pace of product innovation at the company."

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