Leo & Luke 9: INTEL Attack AMD in Media Briefing

Leo sat in on a media briefing last week and was surprised at how Intel approached the briefing. Leo chats with Luke about it in todays video.

What do you guys think about the style of presentation for the media. Is it possible Intel are running a little scared right now?

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00:00 Video start
00:13 Intel trying to pull the wool over Leo’s eyes?
01:14 Benchmarking mobile processors: Intel style
02:54 Intel show analysis without Intel processors ?
04:53 It is also a bit peculiar … hit me with the kill shot
06:30 AMD possible response ? battery discussion
07:40 Your guess is as good as mine
08:34 What Intel will be saying
10:10 Lukes and Leo on ‘interesting’ survey presentation results
14:52 Conversations with AMD
15:58 ‘AMD systems delay responsiveness’ discussion
18:56 Are Intels claims ‘real world’ use?
21:13 Closing Thoughts

Video Points:

Leo trolls Luke and then moves swiftly on!
Intel's Unusual Briefing

Intel did a briefing on benchmarking and testing mobile processors
Some of the points were… bizarre
Intel argues that AMD laptops lose a high percentage of performance when run on battery
A Principled Technologies benchmark - we all know how that went last time round…
Intel Focuses on AMD More Than Intel

Intel tests AMD and AMD… but not Intel!
Intel implies that their own way is right, and AMD’s alternative way is wrong
Is that a reasonable claim? Perhaps AMD has simple chosen a different approach.
Is this simply Intel having a pop at AMD?
Why can’t Intel focus on their own strengths, rather than making all this effort to highlight AMD’s weaknesses?
What About Battery Capacity?

The Intel NUC laptop has an unusually large battery for the comparison systems being shown
Should AMD respond to these claims?
Better battery life is better battery life. Who cares if it comes via a bigger battery?
Leo still likes the ASUS ROG Zephyrus G14 with Ryzen 4000
Leo previewed an Intel Tiger Lake laptop but was disallowed from doing battery testing
Is this because of the significantly higher power states applied for PL1 and PL2?
Survey Seems To Be For Less Performance Demanding Users

This survey from Intel has many responders but the figures suggest these are laptops used by people in big corporations
Perhaps these survey responders will have basic use cases for the likes of working with Microsoft Office and PDFs but not more demanding tasks where AMD does well
Is having better performance for the longer, more demanding tasks arguably more important?
Do you actually run very demanding laptop tasks with the power cord unplugged?
Is Intel Simply Arguing That They Disagree With AMD's Decision?

The processor operating characteristics certainly look to be an intentional decision by AMD, even though Intel seems to be taking offence by those decisions
Perhaps AMD will fire back and claim that Intel is doing things wrong
What About Demanding Tasks Like Gaming?

Where are the gaming numbers and figures for demanding tasks?
Intel Still Has Some Good Operating Characteristics - Maybe Focus on Them Instead of AMD

Luke still likes the way Intel manages clock speeds for short, bursty workloads
But that doesn’t necessarily mean that AMD’s alternative approach is any better or worse
Is Intel aiming to be the king of bursty workloads?

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