Impossible Foods is coming to grocery stores

Fake meat is coming to a barbecue near you. Impossible Foods has been granted approval by the FDA to sell its plant-based meat in US grocery stores this fall, reported Bloomberg. After expressing some initial doubts, the agency formally ruled that soy leghemoglobin -- the additive in Impossible Burgers that gives it a meat-like flavor and makes it "bleed" -- is safe for consumers to eat. If no objections are raised, the FDA rule change becomes effective on September 4th.

Read our full story on Engadget: https://www.engadget.com/2019/07/31/impossible-foods-gets-fda-approval-to-sell-fake-meat-in-grocery/

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